You may recognize “opportunities” and “threats” as the “O” and “T” from the acronym SWOT (Strengths, Weaknesses, Opportunities and Threats). One place to find opportunities and threats for a company is in a SWOT analysis (read how to find SWOTs here).
The following link takes you to a LibGuide that explains SWOTs in more detail.
- Be sure to review all the tabs/pages. Notice that “OPPORTUNITIES” and “THREATS” each have their own page, along with STRENGTHS and WEAKNESSES.
- If you are looking for information on not-for-profit companies, you may need to compile data from a variety of sources. Note that there is a special tab called “Private and Non-Profit Organizations."
- You may get ideas from a SWOT analysis for search terms to use to search for articles in the Berkeley databases. This could be useful if your instructor asks for more information on the topic than the SWOT provides, or if you would like to elaborate on or clarify a particular issue brought up in a SWOT analysis.
