Answered By: Susan Van Alstyne
Last Updated: Aug 11, 2015     Views: 46

You may recognize “opportunities” and “threats” as the “O” and “T” from the acronym SWOT (Strengths, Weaknesses, Opportunities and Threats). One place to find opportunities and threats for a company is in a SWOT analysis (see instructions for finding SWOTs in the Berkeley databases).  

  •  Also, the following link takes you to a LibGuide that explains SWOTs in more detail. 
  •  Be sure to review all the tabs/pages.Notice that “OPPORTUNITIES” and “THREATS” each have their own page, along with STRENGTHS and WEAKNESSES.
  • If you are looking for information on not-for-profit companies, you may need to compile information from a variety of sources. Note that there is a special tab called “Small/non-public companies.”
  •  You may get ideas from a SWOT analysis for article searches in the Berkeley databases. This could be useful if your instructor asks for more information on the topic than the SWOT provides, or if you would like to elaborate on or clarify a particular issue brought up in a SWOT analysis.
  • A good source for finding a particular company’s opportunities and threats is the database: Business Insight: Global. SWOT (Strengths-Weaknesses-Opportunities-Threats) Analysis Reports can be found under the “Companies” in the Business Insights menu bar.

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