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Answered By: Matt LaBrake Last Updated: Mar 22, 2021 Views: 497
Published SWOT analyzes can be found in the Business Insights, Nexis Uni, and ABI Inform databases. These are subscription library databases and you must be logged with your Berkeley College username and password to access them.
To access our databases:
Once on the database page, select the database you wish to view from the alphabetical list. Or click on the "All Database Types" dropdown box and select "SWOT."
*NOTE* - A published SWOT analysis may be a good starting point for your company analysis, but DO NOT simply copy and paste from a published SWOT or SWOT graph/chart. To do so would be plagiarism. Your analysis should be supported by the source evidence for the points you are making!
Your odds of finding a published SWOT increase when you pick a large, well-known company to research.
To find a SWOT in ABI Inform: On the main search page type in the search box “Name of Your Company” and "SWOT." Be sure to check the full-text box. Ex: Amazon and SWOT
To find a SWOT in Business Insights Global: From the main search page, click on the down arrow next to the "Company" tab and select SWOT reports. From the lists of results, search within the results, to find if the SWOT for your company is available in this database. Open the pdf file with the SWOT report.
To find a SWOT in Nexis Uni: From the home Guided Search select "Company Info," type the name of your company in "Search Company Information" and select "Company Profile." Next type "SWOT" in the "Search within Results."
For more information on creating a SWOT see please visit our SWOT LibGuide.