Answered By: Berkeley College Library
Last Updated: Feb 11, 2022     Views: 342

According to Palgrave key concepts in innovation "business plan is a document that describes a proposed new business or a new project within an existing business. A business plan for a new business seeks to capture the vision and describes the current status and expected needs of the markets, along with the projected results and financial needs for the new business." (http://ezproxy.library.berkeley.org:80/login?url=https://search.credoreference.com/content/entry/maci/business_plan/0?institutionId=4154) 

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