Answered By: Berkeley College Library
Last Updated: Sep 08, 2025     Views: 322

Market research covers a wide array of information including but not limited to competitive analysis, industry, product and customer information (demographics, psychographics).

You will find industry reports in the IBIS World database. 

There are a lot of statistics and charts in Statista, including market share and competition for many products & industries.

Government websites such as the customer expenditure survey from the Bureau of Labor Statistics provide customer-level data. 

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