Answered By: Susan Van Alstyne
Last Updated: Jun 19, 2017     Views: 121

Market research covers a wide array of information including but not limited to competitive analysis, industry, product and customer information (demographics, psychographics).

You will find industry reports in the IBIS World and Plunkett Research databases. 

Government websites such as the customer expenditure survey from the Bureau of Labor Statistics provide customer level data. 

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