Answered By: Berkeley College Library
Last Updated: Sep 03, 2020     Views: 124

Creating a marketing plan for a new product involves researching information about the company, competitor, customer, industry and the overall economic climate. 

You will find industry reports in the IBIS World and Plunkett Research databases. 

Government websites such as the customer expenditure survey from the Bureau of Labor Statistics provide customer level data. 

The following video illustrates an entrepreneur's experience launching new products.  Another video explains the importance of understanding your target market. 

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