Answered By: Susan Van Alstyne
Last Updated: Jun 16, 2018     Views: 89

Creating a marketing plan for a new product involves researching information about the company, competitor, customer, industry and the overall economic climate. 

You will find industry reports in the IBIS World and Plunkett Research databases. 

Government websites such as the customer expenditure survey from the Bureau of Labor Statistics provide customer level data. 

The following video illustrates an entrepreneur's experience launching new products.  Another video explains the importance of understanding your target market. 


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