Answered By: Susan Van Alstyne Last Updated: Dec 03, 2018 Views: 116
Understanding the overall business environment will help with your marketing strategy. It helps to know who are your competitors, potential customers in addition to industry information. There are some videos available from our Films on Demand Database discussing a company’s marketing strategy such as the following example: Zara.
A print book may also be an option. Search the library catalog for "marketing" or "marketing strategy."