Answered By: Berkeley College Library
Last Updated: Sep 03, 2020     Views: 206

Understanding the overall business environment will help with your marketing strategy. It helps to know who are your competitors, potential customers in addition to industry information. There are some videos available from our Films on Demand Database discussing a company’s marketing strategy such as the following example: Zara. 

A print book may also be an option. Search the library catalog for "marketing" or "marketing strategy." 

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