Answered By: Susan Van Alstyne
Last Updated: Jul 06, 2017     Views: 39

Mergent Online and the Yahoo Finance Industry Center are two places to start searching for industry and company ratios. You can access Mergent by going to the library tab in Blackboard, clicking "databases" under the "research/explore" dropdown, and selecting Mergent from the A-Z List.

Financial ratios are often used to compare a company against an industry average or other companies  in order to benchmark or measure a company’s performance.  Industry ratios are often useful when creating the financial components of a business plan. 

From Mergent, you can run an advanced search by the same NAICS code, then run a comparison report. or use the "Competitors" tab in Mergent to select companies ans build a list of competitors to compare their ratios. 

Depending on the assignment, there are additional resources where you will find industry ratios such as the following websites. 

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