Answered By: Susan Van Alstyne
Last Updated: Jun 19, 2017     Views: 40

A good place to start  is to search a list of  public companies from the  Fortune website listing the Fortune 500 companies: http://fortune.com/fortune500/

Once you determine the company, visit the company website.

Then access a database, such as Business Insights: Global to search for articles using the company name.

Another source of information is our Films on Demand database where you can find an example of a Coca-Cola Advertising Campaign

The Berkeley College Marketing Communications LibGuide is another source for this type of information. Select the "Websites" and select the Icon above "Advertising" to view the following websites with examples of advertising campaigns.

American Advertising Federation ADDY Awards

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association yearly hands out awards for the best ads

The International ANDY Awards

The goal of this competition is to honor creativity in advertising throughout the world, recognize the contributions of individuals and companies who create the work and encourage raising the standards of craftsmanship in the industry.

Advertising Educational Foundation (AEF) - Clio Awards

The CLIO Awards is the world’s most recognized international awards competition for advertising, design, interactive and communications

AEF compiled a list of institutions featuring historic items.

Ad Access

Consists of images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955

Ad Flip

Ad Flip is the world's largest archive of classic print and magazine ads. Search for your favorite slice of advertising pop culture from the 40s through the 90s!

 

Media

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