Answered By: Berkeley College Library
Last Updated: Jun 03, 2023     Views: 248

Market research covers a wide array of information including but not limited to competitive analysis, industry, product and customer information (demographics, psychographics).

You will find industry reports in the IBIS World and Plunkett Research databases. 

There are a lot of statistics and charts in Statista, including market share and competition for many products & industries.

Government websites such as the customer expenditure survey from the Bureau of Labor Statistics provide customer-level data. 

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