Answered By: Susan Van Alstyne
Last Updated: Jun 19, 2017     Views: 39

One good place to start is the Marketing Communications LibGuide.

There you will find links to our databases as well as some websites.

Understanding the overall business environment will help with your marketing strategy. It helps to know who are your competitors, potential customers in addition to industry information. There are some videos available from our Films on Demand Database discussing a company’s marketing strategy such as the following example: Zara. 

A print book may also be an option. Search the library catalog for "marketing" or "marketing strategy." 

 

Media

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